Qualitative research methods aim to gain an in-depth insight into what individuals think, feel or do. These methods focus on exploring the ‘why’ and ‘how’ reasons behind customers behaviours and decisions. Qualitative research is designed to reveal the behaviours and perceptions that drive a target audience in reference to specific topics or issues. Qualitative research […]
Quantitative research uses statistical and mathematical methods in order to research a larger sample group of the population. Quantitative market research asks individuals for their opinions in a more structured way than that of qualitative research. This is done so that the data produced will provide solid and definitive results. The most common forms of […]
Our range of support services are there to help you establish why your brand has not reached the goals that you set yourself when you first imagined your vision for the future of your business. In evolve we apply our design thinking methodology to understand the journey your business has taken and where it wants […]
Our business continuity or disaster recovery (BC/DR) plan is a documented set of procedures required to recover and protect your business’s IT infrastructure in the event of a disaster. However, our first port of call is to have an effective plan in place so that we don’t have to face a disaster recovery situation in […]
What is GDPR? On 25 May 2018, the General Data Protection Regulation (GDPR) will be enforced across Europe, including the UK. The law aims to give citizens more control over their data and to create a uniformity of rules to enforce across the continent. Due to the wider scope of GDPR, it applies to all […]
With so many businesses now under threat from attacks through breaches in their infrastructure, cyber security has never been more important. Companies now find that their processes, devices, programs, practices designed to protect networks, and unauthorised access to data now play an important role in the day to day running of their businesses. Coupled with the […]
If time has taught us anything, it’s that every business needs reliable support systems. As an online service provider to a large customer base it is imperative that we have stable and secure support systems that allow you to carry out your business in the confidence that we manage your intellectual property in a professional […]
Firstly, please don’t confuse analysis with analytics as the latter is fuelled by online applications and big data. For today’s business users, it’s critical that their products or services deliver high levels of satisfaction at all times. Therefore, continual analysis of your product or service offering is required. As the number of visual communications channels […]
Usability testing refers to how you evaluate a product or service by testing it with your stakeholders prior to launch. Typically, this aims to measure the product or services ease of use, the user’s perception of the experience and how long it takes to purchase or source your product or service. In evolve, we rely […]
With the best of intentions the delivery process doesn’t stop once the product or service has been launched. Therefore, in order to provide an excellent service we must revisit the needs identified in the Research & Discovery Phase. Once the final concept has been taken through final testing and signed off, it is important to […]
No matter how big or small your business is or whether you are consumer focused or a B2B service provider, you will benefit from developing and maintaining a recognisable level of brand consistency. A brand refers to a collection of interlinked attributes, including things like your core business values, your USP (unique selling point), your UVP […]
Service design is all about making the services we use, usable, easy and desirable. Services are all around us; buses, shops, social platforms, doctors, restaurants, technology partners and the media. These all help us get to work, get our food, or keep in contact with each other. A service happens over time and is made […]
Idea generation is the creative process of generating, developing, and communicating new ideas in a visual, concrete, or abstract format. All of these ideas are formulated as part of our design thinking process which begins with innovation and then moves to development and finally to actualisation. Animation by evolve We find that the most engaging ideas come through […]
The origin of the terms paid, earned and owned media date back to 2008 when they were first introduced by Nokia to help them define these three forms of advertising for media planning and marketing. They attempted to condense their marketing options that assisted their online advertising campaigns for any of the digital media resources […]
A business strategy, in simple terms, is a documented plan about how an organisation sets out to achieve their goals. It contains the key elements about how businesses can execute their long term aims and performances. It is important to create one as it provides a strategic plan about how you develop as a company. […]
In most cases a buyer persona (or persona profiling) is a semi-fictional representation of your ideal customer. However, we have modelled our system on the DiSC® personality profiling methodology which provides a common language that people can use to better understand themselves and to adapt their behaviours with others. This personal assessment tool is used to improve […]
Customer Mapping is a visual map or diagram representing a user’s journey through a service showing all of the different interactions they have with devices, touch points and technologies. It allows us to see what the user is doing, thinking and feeling before, during and after their interactions with the service experience. We can then […]
At the outset of any project that we undertake, it is imperative that we gain a full holistic picture about how things operate. Therefore, we find that by conducting a situation analysis, we are in a position to understand the gap between the ‘what is’ and the ‘what should’ be. Or, in other words, where […]
The start of any new project is a period of discovery, gathering inspiration and insights, identifying user needs and developing or exploring initial ideas. In evolve we try to look at the world in a fresh way, noticing new things and seeking inspiration from everything around us. We gather insights, developing the facts about what […]
Our design thinking is about solving complex problems, and finding desirable solutions for our clients by using an agile approach. We draw upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be and to create desired outcomes that benefit the end user. In essence design thinking is the reason that your […]
User Experience design (UX) is a term used to describe the multifaceted approach to user-interface (UI) design practices. Simply put, it is the process of putting user behaviour first when beginning the development process to any user-interface. By putting the user first; based on market research and developing personas, our designers and developers will create […]
A website health check performs a full diagnostic check of your website. We take a look at the functionality, design, and analytics of your website in order to gain an understanding into user experience levels for your website. Our team takes a look at the goals and objectives of your website and analyses how the […]
In an online context, inbound marketing is about getting found through various digital mediums by your audience. If you take a moment, consider how customers have changed their behaviour when researching or shopping online and how their habits have helped businesses adapt. Inbound marketing focuses on attracting the right kind of prospects or personas to your business, on […]
In evolve, we focus on understanding each company’s core principles and unique offerings in order to build a culture that attracts consumers. A brand identity is created from the unique offering your organisation provides. This encompasses your culture, and how it fits in with the overall goals and expected growth of your company in the […]
We provide our management services across Ireland and UK, ranging from design thinking to digital marketing and web development projects. Since the companies inception our priority has been to build long-term relationships with leading companies, membership bodies, institutions and ambitious businesses with a global outlook across a broad range of business categories in both the B2B and […]
Are you communicating your unique value proposition [UVP] effectively? Our communications audit begins with a Situational Analysis where we take a snapshot of your businesses journey to date, right up to a reflection of your current position. We break down your business and analyse it from the smallest parts until we can understand the big picture. An […]
The initial Research & Discovery Phase is about opening out and exploring the challenge that identifies your businesses problems and opportunities. What matters most? What should we act on first? Which channel or medium should we use? By then developing a strategy you provide yourself with plan that can help deliver an ROI on what […]