Site Mapping

Site mapping involves the process of creating a visual index or interactive table of a website’s content in order to provide an easily navigable, friendly user experience. It is considered as a crucial stage of both the design and development process of structuring a website and ties heavily into information architecture. Creating a sitemap is […]

Inbound Marketing

In an online context, inbound marketing is about getting found through various digital mediums by your audience. If you take a moment, consider how we have changed our behaviour when researching or shopping online and how our habits have helped businesses adapt. Inbound marketing focuses on attracting the right kind of prospects or personas to your […]

Channel Strategy

The best online marketing strategy is more than just sending emails, sprinkling a couple of keywords here and there, or updating your business’s Facebook page every month. An effective channel strategy, whether your business is digital based or other, is about understanding your customers and providing them with content which is both interesting and informative. Thus […]

Integrated Strategy

We are thinkers, designers, coders, consultants, analysts, copywriters, visualisers and promoters of your brand. Our design thinking allows us to partner with our clients by providing an integrated strategy through our service blueprint documentation. This in turn, enables us to develop bespoke digital marketing strategies that will result in increasing brand engagement online. The ultimate […]

A/B Testing

A/B Testing is a form of split testing which compares and shows two versions of a web page, application or contact form etc. to users in order to assess which version performs better. In the case of conversion rate optimisation, an A/B test may be carried out by our marketing professionals and web developers in […]

Google Account Set Up

At evolve, we advise all our clients to ensure that they have a Google account set up for their business in order to avail of a range of Google products. These products are beneficial for increasing brand presence online, conducting marketing campaigns and understanding customer behaviour. Google analytics will give you numbers, and numbers are […]

Analytics

In a data driven world where big data rules, analytics is essential. It allows companies to collect, measure and identify data in order to generate insights and make fact based decisions on their overall business and marketing strategies. Long gone are the days when business decisions were made solely on a gut feeling. Having strong […]

UAT [User Acceptance Testing]

User acceptance testing (UAT) is the last phase in application and software development. Also known as beta testing or end user testing, it is considered as the most critical procedure and stage of web development as it enlists the help of intended users to trial the application or software product before it is released to […]

Integration

Depending on your industry and business needs, it may be necessary to integrate your website with multiple marketing and enterprise related products. Integration refers to the process of bringing together smaller components and subsystems into a single comprehensive system that ideally will easily share data and information when needed in an efficient and timely manner. […]

Coding

Coding refers to the process of using computer languages to develop websites, apps, browsers, operating systems and software. As computers are incapable of understanding words, it is necessary to use coding in order to carry out tasks set out by a web developer or programmer. <html>The end is always nearer than you think.</html> Source : […]

Development

The web development process can be a truly rewarding experience. From the initial brand and communication audits through the design phases, seeing your website come alive through the development process is an exciting time for all members involved. Web design is responsive design. Responsive web design is web design, done right. Source : evolve Illustration by […]

Web Design

Web design is the process of collecting and aesthetically arranging creative ideas with the intention of presenting these visual designs on a web page to provide a cohesive brand identity and user experience. A web designer works in the customer facing space and is concerned with how a website looks and how a customer will […]

Content Marketing

Content marketing is the cornerstone of all communications collateral and one of the four pillars of understanding how to retain the continuity of your brand. It is the glue that unites PR and marketing initiatives, and is a powerful catalyst that drives interaction and engagement. It defines a business process for creating and distributing relevant […]

Benchmarking

Benchmarking is the process of comparing your company’s performance against a number of factors such as your competitors, the industry in which you operate or the broader marketplace. It can be used to analyse performance in relation to products, processes, service quality and customer satisfaction. The main reason that companies decide to perform a benchmarking […]

Planning

The planning stage of any project can seem both exciting and yet daunting at the same time. Whether you are looking to build a website for the first time or you are re-designing a website for the millionth time, the key to a successful website is a clear understanding of your brand, your industry, your […]

Empathy Mapping

Empathy mapping builds upon persona profiling to further identify and gain a deeper insight into a company’s target persona audience while also incorporating the concept of design thinking. It ultimately aligns user needs, goals and pain points in order to deliver a better user and design experience. It focuses on understanding the underlying emotions of […]

Customer Mapping

Customer mapping is a process that is helping companies to do a full analysis of the customer journey and assists to understand better the experience that consumers are having when purchasing a product or service through a company’s website. Back in the days of the traditional world, the offline experience was the only one customers […]

Training

Not everyone is as technically minded as those professionals who work in the web development industry.  Whether you are the CEO of a company, a marketing manager or the chief financial officer, trying to wrap your head around an array of coding languages and web applications can be both frustrating and time consuming. If your […]

Support

Websites, like most things, unfortunately are not protected from experiencing downtime, operating problems or essentially, breaking. There are numerous instances which may cause your website to break such as hosting issues, DNS problems, DDoS attacks, data breaches or problems with a CMS. Here at evolve, we provide website support to our clients in the event […]

Website Maintenance

Sometimes our customers ask what the definition of “website maintenance” really is. In evolve, here’s how we would define it: Performing all the tasks necessary to keep a website up to date and in good, working order so that it functions and displays correctly with the latest web browsers and mobile devices. Source : evolve […]

Security

Website security is now more important than ever with the introduction of the GDPR legislation. All websites and any networks in which a web server is connected to are unfortunately prone to the risk of data breaches and malware attacks. However, with the necessary systems in place you can ensure that your company’s website and […]

Domain Services

All computers connected to the Internet have unique numerical addresses to make sure that information gets to the right place. The domain name system (DNS) changes these numerical addresses into domain names to make it easier to find the information you are looking for. For our clients, we look after the pain of registering/purchasing your […]

Hosting

Hosting refers to the service of storing, serving and maintaining files for more or one website on either the Internet or a piece of hardware. The choice between going with a cloud provider and investing in a dedicated or shared service is one that can puzzle most companies but is one that should be considered […]

Responsive Design

A responsive design ensures that your website will adapt to each unique device used to access your site. The best responsive websites automatically re-size all onsite content, images and functionalities for mobile, tablet, and desktop. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. […]

eCommerce

eCommerce or electronic commerce, is a term for any business type or online transaction that involves the transfer of information across the internet. Nothing is more important in eCommerce then providing the user with a high quality transaction process, in the way the system is designed and most importable the way its developed. 82% of […]

CMS Development

Content management system (CMS) development is widely used and is very popular in the online industry because of its benefits. A CMS provides capabilities for multiple users that may have different permission levels to manage content, data or information of a website project. By their nature, content management systems support the separation of content and […]

Web Process

Our web process looks at the practice of creating applications that are capable of running within a web browser. A web developer utilises programming and coding language to build complex web process based applications that carry out a functionality for a user. To put it simply, it refers to tasks related to developing websites for […]

Web Development

Database Segmentation

An effective email marketing campaign relies on a quality database, the right context and engaging content. Your email database will inevitably be made up of various persona profiles who are at different stages of the customer journey. An individual who is in the awareness stage might not necessarily need the same content as someone who […]

Social Media Platforms

Before you can discover the best social media strategy for you, you must understand what kind of business you are and what kind of content you would like to create as content works differently on different platforms. Here are some examples of social media platforms that you can utilise for your business: Facebook – This […]

Social Media Strategy

Social media marketing is one of the key components of digital marketing strategy. While it may only comprise one channel there are various platforms within social media – each providing its own unique service. Social media marketing can be in the form of video, audio, images, links or plain text that is shared in a […]

Organic

In contrast to paid advertising, organic search occurs through relevant keyword detection within search engine pages. Paid channels may draw in traffic, however, it may not be the right traffic. Chances are that those visiting a site through organic search are finding what they are looking for since the information they searched for was prioritised based […]

Wireframing

Once a sitemap for a website has been determined, wireframing is carried out. This is an extremely important stage of the design and development process as it defines the information hierarchy of the overall design. It acts as a visual guide that represents the framework of a website, not dissimilar to that of an architectural blueprint. […]

Conversion Rate Optimisation

Conversion rate optimisation (CRO) refers to the process used for analysing and improving the percentage of visitors to your website that convert from a visitor to a lead. Like at every stage of the customer journey, it is important to analyse your marketing efforts to ensure that you are optimally reaching and resonating with your […]

Information Architecture

Throwing together a quick website to push your information out into the digital world may seem cost effective in the short term. However, here at evolve we know that things that start fast, finish fast. There are no tricks for organising your web content other than planning, planning and more planning. Trying to add content […]

Landing Page

It’s no accident that websites are laid out the way that they are. Each and every button is placed in a strategic manner, one that makes it easiest for customers to find what they are ultimately searching for. An in-depth understanding of your customer will allow for the successful creation of a landing page to […]

Database Cleansing

It is important to keep your messaging relevant and, more importantly, to deliver content to the right people. A successful business will take advantage of building a customer database in order to communicate and maintain a relationship with their customers. The biggest downfall to strategies like email marketing is that the emails do not always […]

PPC Display

Unlike PPC Search, the goal of PPC Display ads is to target individuals while they are in the research phase of the customer journey and create brand awareness. These individuals are not actively seeking your business or offerings so you need to ensure that your display ads are dynamic, relevant and that your messaging resonates […]

PPC Social

With the intervention of social media, businesses were provided with an additional mechanic to reach their audience. Technically speaking, PPC Social is where adverts are placed on a social platform for CPC (cost per click) or CPM (cost per thousand) basis. 90% of all marketers indicated that their social media efforts have generated more exposure for […]

PPC Search

PPC Search is found most commonly in the upper portions of SERPs. For example, when you usually input data into Google, the first couple of results typically have a yellow “ad” icon. This means that the site is being promoted through PPC search advertising. These promoted ads require a payment each time they are clicked […]

PPC Remarketing

PPC remarketing is the process that enables you to position yourself in front of users that have visited your website but who may not have made an immediate purchase or enquiry. While the user is browsing elsewhere on the web, it allows you to place a targeted advert through Google Adwords directly in front of the […]

Social Media Analytics

Social media analytics allows for companies to monitor their online activity and see whether or not their posts are creating positive traction with their audience. We can analyse user activity and determine the conversion value of each platform (Facebook, Twitter etc.) Tools like Google Analytics have become increasingly useful in providing real time data on […]

SEM [Search Engine Marketing]

Search engine marketing (SEM) focuses on gaining visibility in search engines such as Google for certain search terms that relate to your business. Through SEM, we are able to increase the ranking on your site and the likelihood that your customer is finding your product or service. SEM generally uses a mixture of organic and paid […]

Link Building

Link building for SEO is, in general terms, about increasing the number of quality inbound links to your website. Google monitors the amount of links created by other websites to your website as votes in your favour. It implies to Google that you are a genuine website, not spam, and that visitors feel you are […]

Copy Writing

Copy writing is one of the most important elements of marketing. Information is nothing if it’s not communicated correctly. The phrase, “The pen is mightier than the sword” doesn’t come from nowhere. Words influence, words provoke thoughts and emotions but even more valuably – words provoke actions. Copy writing comprises the written material used mainly […]

On Page SEO

On Page SEO is an important term in your digital vocabulary. It basically means that before you publish any content online you must optimise or modify your page so that it will improve your website’s organic ranking position in the various search engines. Content structured with the correct titles, meta tags and various keywords along […]

Keyword Research

Keyword research is a very important part of both search engine optimisation (SEO) and search engine marketing (SEM). It is the practice of researching and finding alternative search terms that  people use when searching for similar subjects.  This research is a critical component of SEO as it can provide insight into both website design and […]

Referral

Referral marketing refers to the method of leveraging your stakeholders who in essence are your customers, partners and businesses that use their online platform to refer and link back to your website. It is often known as being a trustful source of marketing for users as they are being referred by a brand or individual that they […]

eMail

Depending on what goals you wish to achieve, emailing your customers on a regular or frequent basis may be very useful. Whether you are coming up with new innovations you want to inform your customers of on a weekly basis, or you are simply sending them pro tips twice a month – email is a […]

Paid Advertising

Paid advertising or pay per click (PPC) is exactly what it sounds like: businesses pay a small fee each time their ad is clicked by a user. With earned media, businesses are essentially drawing their customers in with alluring and relevant content. However, PPC marketing is about buying visits to your website. A great example of […]

Social Media

Social media has proved to be one of many invaluable tools available to businesses of all sizes. It consists of online communities operated by users and filled with content, and many opportunities. The great thing about this marketing channel is that one size doesn’t fit all. There is a specific form of social media for […]

Digital Marketing

With any digital marketing initiative or campaign we apply a SMART approach to increase and grow your business. Using our design thinking, this approach allows us to define the specific elements through a brief, put the appropriate measurement platforms in place with a clear action plan and within a realistic time frame. Browse our services […]